Italo-Californian Olive Oil Confernce Program

My god, I wish I could see this...

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BEYOND EXTRA VIRGIN:
ITALO-CALIFORNIAN OLIVE OIL CONFERENCE
Freeborn Hall, UC DAVIS, May 22-23, 2007
May 22, 2007
The Olive Oil Production Chain: Challenges and Innovations
9:00 Opening.
Sharon Shoemaker, Executive Director, California Institute of Food and Agricultural Research
(CIFAR), University of California, Davis (UC Davis)
9:05 Official Welcome.
William Lacy, Vice Provost, University Outreach and International Programs, UC Davis
A.G. Kawamura, Secretary of Agriculture, State of California, Sacramento
Alessandro Terenghi, Chief Executive Officer, Alfa Laval - USA
Claudio Peri, President, Association TREE, Italy
9:40 Plenary: Introduction to Olive Oil Production in the World.
Paul Vossen, UC Extension Specialist, Sonoma and Marin Counties, Santa Rosa, CA
10:40 Break (displays, posters)
Session I: Charles Shoemaker, moderator
11:00 A Vision, a Name and a Strategy for Excellence in Extra Virgin Olive Oil.
Claudio Peri, President, Association TREE, Italy
11:40 Orchard Practices and Olive Oil Quality.
Paul Vossen, UC Extension Specialist, Sonoma and Marin Counties, Santa Rosa, CA
12:10 Olive Harvesting Mechanization Systems.
Alessandro Leone, Professor, University of Foggia, and Antonia Tamborrino, University of Bari, Italy
12:40 Lunch (displays, posters)
Session II: Dan Flynn, moderator
2:00 Innovation in Olive Oil Extraction Technology and Plants.
Lamberto Baccioni, General Manager, Olive Oil Division, Alfa Laval, Italy, and
Paolo Amirante, Professor, University of Bari, Italy
3:00 The Influence of Processing Operations on Olive Oil Quality: A Critical Review.
Maurizio Servili, Professor, University of Perugia, Italy
3:30 A Report on California Experiments with Different Olive Oil Mills.
Alexandra Devarenne, UC Extension Specialist, Sonoma and Marin Counties, Santa Rosa, CA
4:00 An Overview on Waste Water Treatment and Disposal.
Pasquale Catalano, Professor, University of Molise, Italy
4:30 New Trends in Olive Growing.
Riccardo Gucci, Professor, University of Pisa, Italy
5:00 Reception
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May 23, 2007
Sensory & Nutritional Quality, and Preferences & Uses of Olive Oil
9:00 Opening.
Jean-Xavier Guinard, Associate Vice Provost, International Programs and professor, University of
California, Davis
Session III: Paul Vossen, moderator
9:05 The Universe of Olive Oil Quality: A Consumer-oriented Vision of Olive Oil Quality.
Charles Shoemaker, Professor, University of California, Davis and
Claudio Peri, President, Association TREE, Italy
9:40 The American Consumer’s Approach to Olive Oil.
Darrell Corti, Corti Bros., Sacramento, CA
10:10 Marketing California Olive Oil from a Producer’s Perspective.
Alan Greene, Vice President, Sales and Marketing, California Olive Ranch, Oroville, CA and President,
Board of Directors, California Olive Oil Council, Berkeley, CA
10:40 Break (displays, posters)
11:10 Olive Oil on the Table: a Point of View from Gastronomy and Food Service.
Bill Briwa, Chef Instructor, The Culinary Institute of America at Greystone, St. Helena, CA
11:40 A Sense of Identity: The Sensory Profiles of Extra Virgin Olive Oil.
Erminio Monteleone, Professor, University of Florence, Vice President of the Italian Society of
Sensory Science
12:10 Lunch (displays, posters)
Session IV: Darrell Corti, moderator
1:30 Two Tales of Olive Oil: Stories and Tastings from UC Davis and Fresno State.
Dan Flynn, Program Promotion Manager, UC Davis Olive Oil, Building and Grounds Division, and
Gino Favagrossa, Orchard Manager, College of Agriculture, Cal State University, Fresno
2:20 The Nutritional Quality of Olive Oil.
Bruce German, Professor, University of California, Davis
2:50 An up-to-date Report on Antioxidant Properties of Olive Oil.
Francesco Visioli, Professor, University of Milano, Italy
3:10 The Role of Olive Oil Phenols in Human Tumor Cells Proliferation and Differentiation.
Guido Morozzi, Professor, University of Perugia, Italy
3:30 A Guided Tasting Session on Italian and Californian Extra Virgin Olive Oils.
Leaders: Erminio Monteleone and Paul Vossen
4:30 Closing with Announcement of Date and Location for Next Conference.
5:00 Adjourn.
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DISPLAYS
Accademia Dei Georgofili – Florence
Alfa Laval Olive Oil
Association TREE
California Olive Oil Council
Culinary Institute of America at Greystone
Enoteca Italiana di Siena
Fresno State Olive Oil
Province of Siena
University of California, Davis, CIFAR
University of California, Davis, Olive Oil
University of Gastronomic Sciences, Pollenzo, Italy
POSTERS as submitted